In a first for Bangladesh, City Bank has integrated insurance policy purchases directly into its mobile banking app, Citytouch, through a new partnership with Guardian Life Insurance Limited. This innovative feature allows City Bank customers to browse and purchase a variety of insurance policies, and even submit claims, at any time and from any location.
The collaboration is a significant step in the convergence of banking and insurance, aiming to provide customers with enhanced financial convenience and security.
Pioneering a New Digital Frontier
Md. Arup Haider, Deputy Managing Director and Head of Retail Banking at City Bank, emphasized the bank’s role as an innovator in the industry. “City Bank was the first to introduce bancassurance in the market,” he stated. “We are also a leader in bringing digital solutions to the local banking sector. It was a natural progression for us to be the first bank to offer insurance products directly on our banking app, providing our customers with a wider range of financial solutions.”
Simplifying Insurance for All
Sheikh Rakibul Karim FCA, Additional Managing Director and Acting Chief Executive of Guardian Life, highlighted the importance of making insurance more accessible. “Making insurance simple for everyone is a major challenge, but it is extremely important to protect lives and dreams,” he said. “By leveraging modern technology and digital innovation, we are ensuring fast, reliable, and hassle-free services. This partnership empowers customers to easily handle all their insurance needs online.”
Commitment to Digital Leadership
Guardian Life has long been committed to making insurance more accessible and transparent by adopting global standards and practices. The company’s journey began with the launch of its own digital platforms, which this new partnership with City Bank has now expanded. This collaboration further solidifies Guardian Life’s position as a leader in Bangladesh’s digital insurance landscape.
